Publications

McShane, Lindsay; Ethan Pancer and Maxwell Poole (2018), “Content Characteristics and B2B Social Media Brand Engagement: A Fluency Perspective” Journal of Business-to-Business Marketing.

Pancer, Ethan; Lindsay McShane and Maxwell Poole (2017), “Schadenfreude and product failures: The role of product deservingness and product status” Journal of Marketing Management.

Pancer, Ethan and Maxwell Poole (2016), “The popularity & virality of political social media: Hashtags, mentions, and links predict likes & retweets of 2016 U.S. presidential nominees’ tweets” Social Influence.

Manuscripts in Progress

Pancer, Ethan; Vincent Chandler and Maxwell Poole, Word Familiarity within Social Media. Journal of Consumer Psychology.

Poole, Maxwell, GUI Interface for Acquiring Social Media Data.

Poole, Maxwell, Movie Posters and Computer Vision.

Pancer, Ethan; Theodore Noseworthy and Maxwell Poole, Machine Learning and Kickstarter/IGG.

Pancer, Ethan; Lindsay McShane and Maxwell Poole, Emoji and Brand Engagement on Social Media.

Pancer, Ethan; Maxwell Poole and Megan Pollock, Online Food Media.

Conference Proceedings

Ethan Pancer, Theodore Noseworthy and Maxwell Poole, “Can a Computer Vision Algorithm Predict New Product Adoption?” EACR 2018 Conference. (Competitive Paper)

Ethan Pancer, Vincent Chandler and Maxwell Poole, “The presence of familiar words drive social media likes, comments, and shares” ACR 2017 Conference. (Poster Session)*

Ethan Pancer, Lindsay McShane and Maxwell Poole, “Emoji and Brand Engagement on Social Media” ACR 2017 Conference. (Competitive Paper)

Ethan Pancer, Vincent Chandler and Maxwell Poole, “The presence of familiar words drive social media likes, comments, and shares” 2017 Summer AMA Conference. (Poster Session)*

Lindsay McShane, Ethan Pancer and Maxwell Poole, “Content Characteristics and B2B Social Media Brand Engagement: A Fluency Perspective” 2017 Summer AMA Conference. (Competitive Paper)

Ethan Pancer, Lindsay McShane and Maxwell Poole, “Emoji and Brand Engagement on Social Media” 2017 Summer AMA Conference. (Competitive Paper)

Ethan Pancer, Lindsay McShane and Maxwell Poole, “Emoji and Brand Engagement on Social Media” ASAC 2017 Conference. (Competitive Paper)

* Indicates Presenter

Interests