Research

Publications

Pancer, Ethan; Lindsay McShane and Maxwell Poole (2017), “Schadenfreude and product failures: The role of product deservingness and product status” Journal of Marketing Management.

Pancer, Ethan and Maxwell Poole (2016), “The popularity & virality of political social media: Hashtags, mentions, and links predict likes & retweets of 2016 U.S. presidential nominees’ tweets” Social Influence.

Manuscripts in Progress

Poole, Maxwell; Ethan Pancer and Theodore Noseworthy, GUI Interface for Acquiring API Data.

McShane, Lindsay; Ethan Pancer and Maxwell Poole, Content Characteristics and B2B Social Media Brand Engagement: A Fluency Perspective.

Pancer, Ethan; Lindsay McShane and Maxwell Poole, Emoji and Brand Engagement on Social Media. Pancer, Ethan; Theodore Noseworthy and Maxwell Poole, Machine Learning and Kickstarter/IGG.

Pancer, Ethan; Maxwell Poole and Megan Pollock, Online Food Media.

Conference Proceedings

Ethan Pancer, Lindsay McShane and Maxwell Poole, “Emoji and Brand Engagement on Social Media” ASAC 2017 Conference. (Competitive Paper)

Ethan Pancer, Lindsay McShane and Maxwell Poole, “Emoji and Brand Engagement on Social Media” 2017 Summer AMA Conference. (Competitive Paper)

Lindsay McShane, Ethan Pancer and Maxwell Poole, “Content Characteristics and B2B Social Media Brand Engagement: A Fluency Perspective” 2017 Summer AMA Conference. (Competitive Paper)

Ethan Pancer, Vincent Chandler and Maxwell Poole, “The presence of familiar words drive social media likes, comments, and shares” 2017 Summer AMA Conference. (Poster Session)*

Ethan Pancer, Lindsay McShane and Maxwell Poole, “Emoji and Brand Engagement on Social Media” ACR 2017 Conference. (Competitive Paper)

Ethan Pancer, Vincent Chandler and Maxwell Poole, “The presence of familiar words drive social media likes, comments, and shares” ACR 2017 Conference. (Poster Session)*

* Indicates Presenter

Interests

  • Social Media
  • Consumer Behaviour
  • Quality of Care (Health)
  • Big Data Analytics