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Maxwell Poole

Research Assistant and Masters Student

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maxwellpoole@gmail.com

May 29, 2017September 8, 2017 by Maxwell Poole

Ethan Pancer, Lindsay McShane and Maxwell Poole, “Emoji and Brand Engagement on Social Media” ASAC 2017 Conference.

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Competitive Paper

December 1, 2016September 8, 2017 by Maxwell Poole

Pancer, Ethan and Maxwell Poole (2016), “The popularity & virality of political social media: Hashtags, mentions, and links predict likes & retweets of 2016 U.S. presidential nominees’ tweets” Journal of Social Influence.

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Journal Article

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October 11, 2016September 8, 2017 by Maxwell Poole

Margaret McKee, Ethan Pancer, Chantal Hervieux and Maxwell Poole (2016), “Hope Blooms: Marketing a Social Enterprise after Dragons’ Den” Ivey Publishing.

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Case Study

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