Competitive Paper
Ethan Pancer, Vincent Chandler and Maxwell Poole, “The presence of familiar words drive social media likes, comments, and shares” ACR 2017 Conference.
Poster Session – Presenter
Pancer, Ethan; Vincent Chandler and Maxwell Poole, “The presence of familiar words drive social media likes, comments, and shares” Journal of Consumer Psychology.
Under Review
Pancer, Ethan; Theodore Noseworthy and Maxwell Poole, “Machine learning predicts crowdfunding success based solely on a visual processing algorithm” Journal of Business Venturing.
Under Review
Pancer, Ethan; Maxwell Poole and Megan Pollock, “Unhealthy nutrients predict likes, shares, and recipe bookmarks: Digital engagement with instructional and entertainment food media” Journal of Advertising.
Under Review
Pancer, Ethan; Lindsay McShane and Maxwell Poole (2017), “Schadenfreude and product failures: The role of product deservingness and product status” Journal of Marketing Management.
Journal Article
Ethan Pancer, Vincent Chandler and Maxwell Poole, “The presence of familiar words drive social media likes, comments, and shares” 2017 Summer AMA Conference
Poster Session – Presenter
Ethan Pancer, Lindsay McShane and Maxwell Poole, “Emoji and Brand Engagement on Social Media” 2017 Summer AMA Conference.
Competitive Paper
Lindsay McShane, Ethan Pancer and Maxwell Poole, “Content Characteristics and B2B Social Media Brand Engagement: A Fluency Perspective” 2017 Summer AMA Conference.
Competitive Paper
Pancer, Ethan; Anna Ferguson and Maxwell Poole (2017), “East Coast Lifestyle: Expanding a Regional Apparel Brand” Harvard Business Review.
Case Study
Maxwell Poole 