Competitive Paper
Category / Uncategorized
Pancer, Ethan and Maxwell Poole (2016), “The popularity & virality of political social media: Hashtags, mentions, and links predict likes & retweets of 2016 U.S. presidential nominees’ tweets” Journal of Social Influence.
Journal Article
Margaret McKee, Ethan Pancer, Chantal Hervieux and Maxwell Poole (2016), “Hope Blooms: Marketing a Social Enterprise after Dragons’ Den” Ivey Publishing.
Case Study
Maxwell Poole 